This summer brought a wave of new major events: at the seaside, in Cluj or in Bucharest, one could not ignore the abundance of festivals that seem to grow from year to year. An interesting feature of these festivals is the choice of their names, which seem to reflect psychological themes or issues. Notable examples include Untold (unsaid), Neversea (never see you again), and Beach Please (provocative). This choice of names raises questions about the cultural motives behind them. In this article, we will explore these aspects from a psychological perspective and attempt to provide some justifications for this pattern. The festival names in Romania seem to reflect a combination of marketing strategies, cultural influences, and psychological realities. Whether they draw attention, reflect culture, or provide a mysterious air, these names play an important role in the success and identity of these events. In a complex and diverse world, they manage to captivate and provoke, inviting us to explore not only music and art, but also our own emotions and perceptions.
